It was only a couple of weeks ago I comended apple upon using The Ting Tings for a new ad campaign. Now, though they have hit it big with this new ad using Coldplay and their new song 'Viva la Vida', it's very finely crafted and just looks amazing! Now if you're familiar with music blogs and aggregators 'Viva la Vida' will not sound uncommon, its been bouncing around Hype Machine for a while now and I too love this song!

Giving a peek of their new album to all the people who acquire music the traditionalist way is also clever business sense. I mean, not all fans or the general public will be keen of the 'edgy' Violet Hill, whereas I think 'Viva' will be an incredibly popular track.

If you haven't already seen it, watch the video below;


Coldplay - Viva la Vida